Job Description :

Job Title: Assistant Manager – Luxury Customer Marketing

Company: Diageo - United Spirits

Location: Kolkata, India

Level: L6A - Assistant Manager

Reports to: Senior Manager - Luxury Customer & Advocacy Manager

Qualification: MBA

Experience: 5-7 years of work experience in the hospitality and luxury industry

The profile will be based out of Kolkata and will be handling both WB & Sikkim, Assam, Meghalaya, Tripura & Arunachal Pradesh

Responsibilities:

•Develop and implement strategies for driving off-takes in the New Luxury category (Reserve & Craft) and Innovation category (new launches) through appropriate TTL activities.

•Collaborate closely with local sales teams to drive category growth in Key Accounts, Premium-on-Premise channels, and off-trade.

•Ensure ROI analysis for each activation and manage budgets accordingly, with periodic monitoring and evaluation in place.

•Foster strong stakeholder relationships, working closely with SCMMs, SCMEs and KAMs to ensure effective on-ground implementation of activations.

•Strong liaison with procurement team.

•Maintain accurate documentation and supervision of financial processes, including bills, POs, GRAs, and PR, to ensure budget compliance at the state level.

•Plan and execute POSMs, Display Units, and shelf shares for branding contracts, activation requirement coordinating with vendors for execution in the state.

•Monitor and report performance to the Luxury Customer Marketing Manager, providing actionable insights for improvement.

•Provide feedback to the regional marketing and sales teams based on competitor analysis and performance against the plan.

•Demonstrate self-motivation, proactivity, and the ability to work under pressure to achieve targets.

•Proficiency in Excel & PowerPoint is essential.

Requirements:

•MBA qualification with 5-7 years of relevant experience in CPG and luxury industries.

•Strong understanding of marketing strategies and tactics, particularly in the luxury segment.

•Excellent communication and interpersonal skills for effective stakeholder management.

•Proven ability to work autonomously and deliver results in a fast-paced environment.

•Advanced proficiency in Excel & PowerPoint for data analysis and presentation.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Kolkata Sales

Additional Locations :

Job Posting Start Date :

2024-05-17

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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